Good Coffee is SUBJECTIVE.

We’re on a mission to debunk the idea that there is a particular type or style of coffee that everyone will agree is “the best”.

Just as beauty is in the eyes of the beholder, the quality of a coffee depends on consumer preference. Coffee is a beverage that offers vastly different sensory experiences and the fact is - different people like different coffees.

We’re going to write volumes on this later but for now just remember that it’s your birthright to drink and think about coffee how ever you like.

Joe Citizen
Executive Director